The Bramchari family started out in insurance back in 1950’s and has had the distinction of being associated with numerous well known national and multi-national clients.  The young Abdul Razzak Bramchari invested a great deal of effort in upholding professional values in his dealings with both clients as well as insurers. Hence, he was soon able to create a distinctive niche and was considered an iconic pioneer of the industry; something which is also reflected in multiple prestigious awards received over the years.

The same values were inculcated in his children who grew up surrounded by an insurance environment. From the 1980’s, Abdul Razzak’s son Salim R. Bramchari showed keen interest and acumen in assisting his father. The family’s time honored moral principles continued to guide the next generation as they carved out a reputation of integrity both at home and abroad.  In time, Salim took over the reins of family business and continued to nurture relationships formed over more than half a century.

His vision of exploring ever-new ways of creating value for clients led him to establish, in 2016, Prudential Insurance Brokers (Pvt) Ltd. – duly licensed by the regulator SECP (Securities and Exchange Commission of Pakistan).

The Bramchari family is proud of their pedigree that goes back 6 decades. No business can succeed over such a long time unless it is totally customer focused and fully committed in maintaining highest professional standards.

Given the vibrant Bramchari insurance traditions, Prudential is now eminently positioned to deploy its wide range of insurance expertise to deliver optimum risk transfer solutions. Nevertheless, we continue to be innovative, adaptable and passionate about what we do.